The World Wide Fund for Nature (WWF) is an international non-governmental organization working on issues regarding the conservation, research and restoration of the environment. It is the world’s largest independent conservation organization with over 5 million supporters worldwide, working in more than 90 countries, supporting around 1300 conservation and environmental projects around the world. With the mission” to halt and reverse the destruction of our environment”, WWF is trying hard to make this world a better place.
To WWF, what’s important is to get their message passed to the public, and to arise the public awareness of the importance of protecting the nature. That’s why they rely heavily on advertisement. What we have collected here are some of the most powerful and eye-catching ads of WWF. They are all creative and well executed, and the message is clear. What it takes a make a great ads? Maybe you can learn something from the ads below.
Every year, 60 million animals are slaughtered for their skin
Another simple, great campaign that won all the awards in 2010
Beautiful, depressing campaign
Extinction can’t be fixed
Basic translation: “Harm them, harm yourselves.”
You see a lot of scary-bad Photoshop in environmental awaresness ads. This is just scary.
“It’s your turn.” Brilliant campaign won all the awards in 2009
Before it’s too late
It’s sad, but many politicians do care more about keeping fucking walls clean than they do about cleaning the eco-system.
Give a Hand to Wildlife
Don’t Buy Trouble
Nature can’t be recycled
A single tin of paint can pollute millions of litres of water.
We are all together. Do your bit
The future is man made
For A Living Planet
If we don’t stop global warming, nature will
You can’t afford to be slow in an emergency. Act now for the planet.
Would you kill somebody for their hair
Save the world with a few coins. Donate at WWF.at